Amanda Zweerink

Business & Operations Consulting

Amanda Zweerink is a transformation-minded leader who has spent 25+ years turning business challenges into opportunities for growth and positive change. She recently co-founded The Humm, a boutique consultancy focused on helping companies lean into their own great instincts and ideas about how to create deeper relationships with loyal fans and reach new audiences.

Amanda thrives at the intersection of business strategy and human experience. As a partner and former Chief Marketing and Growth Officer at Zeus Jones, she helped companies from Hilton to UnitedHealth Group discover better ways to meet real human needs. While at ZJ, she partnered with Nike to lead the reinvention of their both their Kids and Women businesses; helped launch groundbreaking ventures like Ulta Beauty @ Target and guided the digital vision for Fidelity Investments. 

Beyond her corporate work, Amanda is deeply involved in the community, serving on boards for Graywolf Press and Wintry Mix, an organization that provides mentorship to women in the Twin Cities creative industry. She is also a regular mentor for local entrepreneurs through multiple local accelerator programs. 

Fun Facts:

• MNUFC season ticket holder and super-fan

• 50% of a therapy dog duo with Sophie the Leonberger

• Frozen waffle entrepreneur

• Oft cited on Academia.edu for publishing about internet fandom and Buffy the Vampire Slayer