Erin Madsen

Erin Madsen is an award-winning writer, editor and marketing leader with 20+ years of experience. Most recently she led a diverse agency team of 30+ content directors, strategists and creatives, crafting high-impact digital marketing programs for clients including General Mills, Anytime Fitness and Delta Air Lines. Madsen holds a bachelor’s degree in English from the University of Minnesota, where she’s been a member of the Board of Advocates for Backpack, the student-run creative agency, since 2020. She’s passionate about identifying and fostering talent—especially women in the marketing, media and creative spaces—and inspired by this new opportunity to serve and support our community. She’s also the very proud and busy mom of a rising fifth-grader, Teddy, and golden retrievers Stevie Nicks and Etta James.